Off the Record

The takes worth hearing are rarely the ones on the record. So we decided to pause the record.

Join us for Off The Record, an intimate evening with Locala and Chief during Advertising Week exploring the shifts in media and culture that will shape 2027.

Across two panels, we’ll get into what’s changing now, the assumptions worth questioning and where leading marketers are placing their bets for the year ahead.

Once the microphones are off, the conversations will continue over cocktails and small bites on a beautiful rooftop.

If you’re shaping what comes next, you belong in the room. Off the record.



Program:

6:00PM - Welcome + apéritifs

6:30PM - Panel 1 + Q&A

7:00PM - Panel 2 + Q&A

7:30PM - Cocktails & bites on the rooftop


Panel 1: Markets In Motion
How brands plan for what’s changing, and what’s next.

No two markets behave the same and consumer behavior doesn’t shift uniformly. We will explore how brands account for the differences in audiences, competitive dynamics, and trends when planning media.

From understanding who their highest-value audiences are in each market and where competitors are gaining ground, to identifying emerging trends and knowing when to shift strategy or investment, we will answer the key questions shaping the decisions in 2027:

Which signals should marketers be watching? How can local intelligence uncover opportunities a national view may miss? How is AI making it possible to identify and respond to change faster?


Panel 2: The Moment Is The Message
Creating, navigating and building on culture in real time

Using recent campaigns, partnerships and cultural moments as our starting point, we’ll explore how brands identify, shape and respond to the conversations capturing public attention and turn that attention into lasting relevance.

We'll discuss what can be anticipated, what can’t, and how the intersection of media, culture and technology will evolve heading into 2027.

Panelists

- Yunice Emir, Head of Corporate Communications | Moët Hennessy North America

- Mary Beth Gambke, SVP Partnerships & Marketing | Barstool Sports

- Ashley Schapiro, VP Marketing, Media, Performance & Engagement | American Eagle Outfitters

- Caroline Proto, Snr Director Marketing, Global Media | EssilorLuxottica