Ambition has an address.

Tiffany Dufu, President of the Tory Burch Foundation, joins Chief CEO Alison Moore for a one-on-one conversation on how community unlocks opportunity, fuels entrepreneurship, and helps leaders create lasting impact. Drawing from her journey as a founder, author, and longtime advocate for women and girls, Tiffany will share how investing in networks accelerates both individual and collective success.o.

Amy Errett, Founder and CEO of Madison Reed, joins Chief Diversity & People Officer Trey Boynton for a candid conversation on what it really takes to build an industry-disrupting brand from the ground up. After a successful career in finance and venture capital, Amy made an unexpected leap into beauty, reimagining how women experience hair color.

Skip the small talk and make connections that actually matter. In this interactive networking session, Kalina Silverman brings her viral Big Talk framework to help move beyond surface-level conversation and build authentic, memorable connections.

Where does AI actually belong in your work as a leader, and how can it be used to amplify the skills that make you deeply human? In this workshop led by Chief Member Jo McKinney, we get into what that actually looks like. This one gets practical — bring your laptops.

Today’s marketing leaders are navigating a landscape defined by rapid technological change and shifting cultural dynamics. Hear from this panel of current and former Chief Members — moderated by Chief CMO Sabrina Caluori — on how leaders are adapting, aligning teams, and redefining impact in this new era.

Close out Day 1 at The Chief Suite with an evening designed for connection, celebration, and a little joy. We’ll have a special guest DJ to bring Chief members together in an intimate, high-energy setting to unwind, connect, and celebrate the community that powers our leadership every day.

This reception is a moment to step out of SXSW’s noise and into a space that feels distinctly Chief. Where relationships deepen, introductions spark, and the energy carries you into the week ahead.

The Member Reception is a member-exclusive event, and their plus ones.

In this highly interactive session, Lydia Fenet, Founder and CEO of Lydia Fenet Agency, Auctioneer, Podcast Host and Author, shares practical strategies to help you define and own your personal brand so you show up with clarity, confidence, and impact in every room. Designed for executives and senior leaders, the session blends storytelling and actionable exercises to help you articulate what sets you apart and ensure you’re remembered for all the right reasons.

Amidst the bustle of SXSW, take a pause and design what comes next. In this session — led by DJ, creative strategist, and licensed clinical therapist Testa Prynn — you’ll use guided reflection techniques to connect to your future self and the impact you want to make.