Authenticity. Courage. A commitment to community. Hispanic/Latinx Chief Members find their power in drawing inspiration from their roots.

In honor of Hispanic/Latinx Heritage Month, we asked these leaders about the experiences that have shaped their working styles, as well as the lessons learned they’d pass to the women following in their footsteps.

‘Build what does not yet exist, sin miedo’

“I grew up comfortable stepping into black boxes and building where no map existed, an echo of my family’s immigrant journeys… I lead with curiosity, disciplined execution, and a commitment to keep learning.”

“The younger generation is reckoning with a volatile world and workplace that is changing at a much faster pace than when I began my career. I would say first anchor in values early and measure your impact.

“Build your circle and your sponsors. Map power, ask for scope and resources, and choose places that value you. Build what does not yet exist, sin miedo. And don’t be where you are not loved.”

— Veronica Dullack, Founder & Principal, Alder Advisory LLC

‘Leadership is not about conforming; it’s about standing out’

“Growing up in Mexico, I experienced firsthand how warmth and personal connection are essential to building trust… I prioritize caring about individuals as people first, not just colleagues.”

“Embrace your cultural identity as a strength, not something to temper. The passion, warmth, and expressiveness that are part of our heritage can sometimes be misunderstood, but they are powerful differentiators in leadership. Use your voice, your style, and your authenticity as assets. Leadership is not about conforming; it’s about standing out. Our unique perspectives and ways of connecting with others are precisely what make us impactful leaders.”

— Karla Kannan, Fractional Head of Customer Success and Operations, Quimera

‘Small actions create lasting impact’

“Being bilingual and speaking with an accent has influenced my journey. Moving to the U.S. as a young adult, I faced challenges mastering my English and overcoming misconceptions tied to my accent. These experiences deepened my understanding of language as a tool for connection and empowerment, shaping my leadership approach.”

“Latinas aiming for leadership roles should always recognize their cultural strengths as key assets. Too often, Latinas try to fit into other identities instead of embracing their own… As we honor Hispanic Heritage Month, let’s focus on empowering current and emergent leaders to:

  • Embrace your identity: Your cultural background, bilingual skills, and personal experiences are powerful tools. Highlight these in your work. Being authentic can help you connect with communities and clients.
  • Build a supportive network: Strengthen connections by supporting other Latinas. Celebrate successes, share resources, and show up for one another. Small actions, like recommending someone for a project or a job or attending and promoting their events, create lasting impact.
  • Celebrate progress: Acknowledge both your own achievements and those of others, no matter the size. Recognizing progress fosters confidence and ensures contributions are appreciated.
  • Prioritize mentorship: Share your knowledge and experiences with others, regardless of age or experience. By helping the next generation, you contribute to creating a leadership landscape that reflects our communities.”

— Carmen Boon, Vice President of Public Affairs, Food Bank For NYC

‘When people underestimate you, use it as fuel’

“Focus on being the change you want to see in your organization and don't let the lack of Hispanic/Latinx representation in leadership limit your vision. Seek out mentors and leaders who inspire you, whether that means engaging with their content or reaching out directly. I always come back to Tony Robbins’ words: “People reward you in public for what you practice in private.” For me, that’s meant strengthening three things: communication, executive presence, and the mindset that I don’t have to be perfect — I just have to be willing to learn. And when people underestimate you, use it as fuel. Let it sharpen your drive and remind you that your voice and leadership belong at the table.”

— Diana Hinojosa, Vice President Of Recruitment, LevelUP HCS

‘Leadership is not a solo act — it’s an orchestra’

“As a first-generation American and the daughter of immigrants, I have long drawn inspiration from the resilience, resourcefulness, and deep sense of community that shaped my upbringing. My grandparents and parents lived by a strong work ethic that was balanced out with kindness and a need to support others less fortunate. Those values have guided my path.”

“Leadership, I’ve learned, is not about having all the answers — it’s about finding clarity in the midst of chaos, relentlessly focusing on solving the problems that matter most, and building teams with strong, healthy people who bring expertise, values, and passion.

“If I can offer one call to action for fellow leaders, it is this: pursue purpose, but let experience sharpen it; surround yourself with experts, and then create the conditions for them to thrive. Leadership is not a solo act — it’s an orchestra. And when we allow each person to play to their full potential, the result is harmony, resilience, and impact far greater than any of us alone could achieve.”

— Rosye Cloud, CEO, Brighton Marine