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That's pretty much why I wake up every morning, and I genuinely imagine and think about what my tombstone will say, which is: ‘She got to as many women as she could.’ Every day I'm project managing my way backwards from there.”"}],"markDefs":[],"style":"normal"},{"_key":"8cfb8c77bc56","_type":"block","children":[{"_key":"4771f6355f8c0","_type":"span","marks":[],"text":"She’s well on her way: As a board member of Moms First and Girls Who Code, she’s fought for affordable childcare, paid leave, and opportunity for the next generation. As founder of The Cru, a peer-coaching tech company acquired by Luminary, she connected women with accountability partners to meet their goals. 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As of 2025, their economic contribution has already "},{"_key":"21f7fcdaea981","_type":"span","marks":["4d1805c858fd"],"text":"topped $470 million"},{"_key":"21f7fcdaea982","_type":"span","marks":[],"text":"."}],"markDefs":[{"_key":"4d1805c858fd","_type":"link","href":"https://fortune.com/2026/04/30/tory-burch-foundation-founders-1-billion-women-entrepreneurs/"}],"style":"normal"},{"_key":"9c7d06334651","_type":"block","children":[{"_key":"d3bcb109a9a30","_type":"span","marks":[],"text":"Dufu — a Chief Member — joined us earlier this spring at SXSW for a conversation with Chief CEO Alison Moore about the common denominator that fuels this entrepreneurship, unlocks opportunity, and helps leaders create lasting impact: Community. 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You know, conceiving of a concept of an idea, building it, creating it, going to market, growing it, and then ultimately exiting it — the hardest thing that I've ever done in my entire life."}],"markDefs":[],"style":"normal"},{"_key":"49145b4d8918","_type":"block","children":[{"_key":"628d49d272000","_type":"span","marks":[],"text":"“I've done lots of hard things in my life, but it's the hardest. And I think it's the hardest because, especially if you're a founder of the company, the growth of the company and the success of the company is so heavily tied to your own personal and professional growth as a human being. And the pace at which your company needs to grow is faster than the rate of normal human development, and so it feels very overwhelming. It's like a pressure because it's so attached to you. If you don't evolve and if you don't grow, your company doesn't evolve and your company doesn't grow. 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I really believe that the world would be better and that we would be better leaders if we rejected the slicing, and if we acknowledged and lived into all of the different parts of our identities, particularly the ones in which we have enormous privilege and in which our privilege can tread on someone else's humanity.”"}],"markDefs":[],"style":"normal"},{"_key":"cf2c83952021","_type":"block","children":[{"_key":"deeefdcd25070","_type":"span","marks":["strong"],"text":"On Why She Doesn’t Have Imposter Syndrome"}],"markDefs":[],"style":"heading4"},{"_key":"cbf0af555ceb","_type":"block","children":[{"_key":"e4de5cc94f010","_type":"span","marks":[],"text":"“I grew up in a home where I was constantly affirmed. My opinion in my home was valid. It was listened to. My feelings were important in my home. So what does that mean? It means that when I walk into a room, I assume I should be listened to. It means I assume that I should be heard.It means that it would never occur to me that spending 30 minutes with Tiffany Dufu would be a waste of someone's time."}],"markDefs":[],"style":"normal"},{"_key":"04e3fd92c140","_type":"block","children":[{"_key":"b1cbbbba13ce0","_type":"span","marks":[],"text":"“I say that because I connect with so many women who are thanking me profusely for taking 30 minutes of their time, as if their time and who they are is not worthy. It's like, ‘I'm learning from you. I'm getting value from this time with you.’ I know a lot of women who have economic power, but they don't have agency power. 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While AI is not perfect, it can significantly reduce administrative burden and cognitive overload."}],"markDefs":[],"style":"normal"},{"_key":"a275ebb8ff32","_type":"block","children":[{"_key":"995dc5c3d2b20","_type":"span","marks":[],"text":"That reduction in cognitive load matters. One of the most important pieces of advice I give leaders navigating periods of change is this: Do not confuse productivity with sustainability."}],"markDefs":[],"style":"normal"},{"_key":"e491a13b458a","_type":"block","children":[{"_key":"0d280058b03d0","_type":"span","marks":[],"text":"AI can absolutely help leaders work more efficiently, but it can also intensify work by increasing expectations around speed, responsiveness, and output. As "},{"_key":"0d280058b03d1","_type":"span","marks":["em"],"text":"Harvard Business Review"},{"_key":"0d280058b03d2","_type":"span","marks":[],"text":" recently noted, AI often doesn’t reduce work — "},{"_key":"0d280058b03d3","_type":"span","marks":["eefe323d1188"],"text":"it accelerates it"},{"_key":"0d280058b03d4","_type":"span","marks":[],"text":"."}],"markDefs":[{"_key":"eefe323d1188","_type":"link","href":"https://hbr.org/2026/02/ai-doesnt-reduce-work-it-intensifies-it"}],"style":"normal"},{"_key":"0b5a0ff96d61","_type":"block","children":[{"_key":"1297a58b8e3b0","_type":"span","marks":[],"text":"This is where burnout becomes a real leadership risk."}],"markDefs":[],"style":"normal"},{"_key":"3b2bf37a9d22","_type":"block","children":[{"_key":"0b828d06d68c0","_type":"span","marks":[],"text":"Many of my executive coaching conversations focus on helping leaders step back from constantly doing the work and instead think about how they want to lead through the work. Leaders who are stuck in reaction mode often struggle to see alternatives because everything feels urgent."}],"markDefs":[],"style":"normal"},{"_key":"d70f71a88ea0","_type":"block","children":[{"_key":"a030f922b95f0","_type":"span","marks":[],"text":"But sustainable leadership requires perspective."}],"markDefs":[],"style":"normal"},{"_key":"b02b0ec5cd3a","_type":"block","children":[{"_key":"4a4f8f3976990","_type":"span","marks":[],"text":"The leaders who navigate change best are the ones who create enough space to assess priorities, ask for help, delegate effectively, and reconnect with what actually matters. Even small moments of pause can shift someone out of reactivity and back into intentional leadership."}],"markDefs":[],"style":"normal"},{"_key":"aad3fa42f2ae","_type":"block","children":[{"_key":"226bbfe64f5a0","_type":"span","marks":["strong"],"text":"The leaders who avoid burnout are often the ones who stop trying to solve everything alone."}],"markDefs":[],"style":"heading4"},{"_key":"1c7b29318f5c","_type":"block","children":[{"_key":"825c3ec837bc0","_type":"span","marks":[],"text":"Leaders are often promoted because of their ability to execute, but at the executive level, success increasingly depends on relationships, communication, and influence."}],"markDefs":[],"style":"normal"},{"_key":"98823cb5a801","_type":"block","children":[{"_key":"39ce0ec993100","_type":"span","marks":[],"text":"That’s one reason many women leaders are using AI to support relational leadership. One common example I hear from clients is using AI to process difficult communications or emotionally charged situations before responding. AI can help separate facts from emotion and create enough distance for a more grounded, thoughtful reply."}],"markDefs":[],"style":"normal"},{"_key":"898bb46c17ef","_type":"block","children":[{"_key":"0b8c40fb2ee30","_type":"span","marks":[],"text":"That can be incredibly useful during "},{"_key":"0b8c40fb2ee31","_type":"span","marks":["a595a674f4d6"],"text":"periods of uncertainty"},{"_key":"0b8c40fb2ee32","_type":"span","marks":[],"text":" and organizational transformation."}],"markDefs":[{"_key":"a595a674f4d6","_type":"link","href":"https://chief.com/category/leading-through-transformation"}],"style":"normal"},{"_key":"59b5070845ca","_type":"block","children":[{"_key":"ca1f0edb523a0","_type":"span","marks":[],"text":"At the same time, AI cannot replace human reflection, emotional intelligence, or coaching. It can help identify patterns, but it cannot fully see the deeper dynamics underneath a situation the way another human can."}],"markDefs":[],"style":"normal"},{"_key":"3d6711b983e6","_type":"block","children":[{"_key":"21c45ad7df2f0","_type":"span","marks":[],"text":"I often encourage clients to bring what they are learning from AI into coaching conversations so we can refine both the insights and the questions being asked. Because in many ways, leadership during change is less about having the perfect answer and more about asking better questions."}],"markDefs":[],"style":"normal"},{"_key":"1fa4492ab2a5","_type":"block","children":[{"_key":"423f88c5e6e20","_type":"span","marks":["strong"],"text":"Staying resilient during change means staying curious."}],"markDefs":[],"style":"heading4"},{"_key":"a7839b55809a","_type":"block","children":[{"_key":"f92777b7bb490","_type":"span","marks":[],"text":"AI can be powerful, but it can also be confidently wrong. Leaders need to maintain critical thinking, challenge assumptions, and push back when something does not align with their reality or values."}],"markDefs":[],"style":"normal"},{"_key":"4b1ad86b7462","_type":"block","children":[{"_key":"442aa603d5f60","_type":"span","marks":[],"text":"That practice is important beyond AI itself."}],"markDefs":[],"style":"normal"},{"_key":"c5d78e70c9c8","_type":"block","children":[{"_key":"70d2e2e7323c0","_type":"span","marks":[],"text":"One of the most effective ways to prevent burnout during periods of change is learning to clearly name what you need, communicate boundaries, and challenge expectations that are unsustainable. AI becomes an interesting mirror for this work because it forces leaders to become more intentional about what they are asking for and why."}],"markDefs":[],"style":"normal"},{"_key":"8b1bdf8d408d","_type":"block","children":[{"_key":"0bd44032d6fa0","_type":"span","marks":[],"text":"Curiosity keeps leaders creative instead of reactive. It allows teams to explore possibilities rather than collapse into fear, urgency, or sameness. If everyone relies on the same systems and same answers, diversity of thought begins to shrink and organizations lose one of their greatest strengths."}],"markDefs":[],"style":"normal"},{"_key":"1e02078eacc7","_type":"block","children":[{"_key":"694c0d775b720","_type":"span","marks":[],"text":"I encourage leaders to actively ask AI for alternative viewpoints, opposing perspectives, and oversights. Strong leadership requires the broadest awareness."}],"markDefs":[],"style":"normal"},{"_key":"ee6f9b82be50","_type":"block","children":[{"_key":"2ac5b4f6f4610","_type":"span","marks":[],"text":"We are still at the very beginning of AI’s evolution, and leaders are already feeling its impact on culture, expectations, and identity at work. 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Many of the conversations I’m having with executive leaders right now center on one question: How do you lead through massive change without "},{"_key":"2af27f52931a1","_type":"span","marks":["4a92e5145937"],"text":"burning out"},{"_key":"2af27f52931a2","_type":"span","marks":[],"text":"?"}],"markDefs":[{"_key":"4a92e5145937","_type":"link","href":"https://chief.com/articles/senior-women-leaders-burnout-emotional-labor"}],"style":"normal"},{"_key":"3f7b4601be9f","_type":"block","children":[{"_key":"d7e7dcc105f00","_type":"span","marks":["strong"],"text":"Creating space for yourself is not optional during change — it is necessary."}],"markDefs":[],"style":"heading4"},{"_key":"af00f2183cd8","_type":"block","children":[{"_key":"c27e27fa3fcf0","_type":"span","marks":[],"text":"AI is helping leaders manage the endless stream of daily work: building presentations, summarizing information, organizing projects, drafting communications, and supporting strategic thinking. While AI is not perfect, it can significantly reduce administrative burden and cognitive overload."}],"markDefs":[],"style":"normal"},{"_key":"a275ebb8ff32","_type":"block","children":[{"_key":"995dc5c3d2b20","_type":"span","marks":[],"text":"That reduction in cognitive load matters. One of the most important pieces of advice I give leaders navigating periods of change is this: Do not confuse productivity with sustainability."}],"markDefs":[],"style":"normal"},{"_key":"e491a13b458a","_type":"block","children":[{"_key":"0d280058b03d0","_type":"span","marks":[],"text":"AI can absolutely help leaders work more efficiently, but it can also intensify work by increasing expectations around speed, responsiveness, and output. As "},{"_key":"0d280058b03d1","_type":"span","marks":["em"],"text":"Harvard Business Review"},{"_key":"0d280058b03d2","_type":"span","marks":[],"text":" recently noted, AI often doesn’t reduce work — "},{"_key":"0d280058b03d3","_type":"span","marks":["eefe323d1188"],"text":"it accelerates it"},{"_key":"0d280058b03d4","_type":"span","marks":[],"text":"."}],"markDefs":[{"_key":"eefe323d1188","_type":"link","href":"https://hbr.org/2026/02/ai-doesnt-reduce-work-it-intensifies-it"}],"style":"normal"},{"_key":"0b5a0ff96d61","_type":"block","children":[{"_key":"1297a58b8e3b0","_type":"span","marks":[],"text":"This is where burnout becomes a real leadership risk."}],"markDefs":[],"style":"normal"},{"_key":"3b2bf37a9d22","_type":"block","children":[{"_key":"0b828d06d68c0","_type":"span","marks":[],"text":"Many of my executive coaching conversations focus on helping leaders step back from constantly doing the work and instead think about how they want to lead through the work. Leaders who are stuck in reaction mode often struggle to see alternatives because everything feels urgent."}],"markDefs":[],"style":"normal"},{"_key":"d70f71a88ea0","_type":"block","children":[{"_key":"a030f922b95f0","_type":"span","marks":[],"text":"But sustainable leadership requires perspective."}],"markDefs":[],"style":"normal"},{"_key":"b02b0ec5cd3a","_type":"block","children":[{"_key":"4a4f8f3976990","_type":"span","marks":[],"text":"The leaders who navigate change best are the ones who create enough space to assess priorities, ask for help, delegate effectively, and reconnect with what actually matters. Even small moments of pause can shift someone out of reactivity and back into intentional leadership."}],"markDefs":[],"style":"normal"},{"_key":"aad3fa42f2ae","_type":"block","children":[{"_key":"226bbfe64f5a0","_type":"span","marks":["strong"],"text":"The leaders who avoid burnout are often the ones who stop trying to solve everything alone."}],"markDefs":[],"style":"heading4"},{"_key":"1c7b29318f5c","_type":"block","children":[{"_key":"825c3ec837bc0","_type":"span","marks":[],"text":"Leaders are often promoted because of their ability to execute, but at the executive level, success increasingly depends on relationships, communication, and influence."}],"markDefs":[],"style":"normal"},{"_key":"98823cb5a801","_type":"block","children":[{"_key":"39ce0ec993100","_type":"span","marks":[],"text":"That’s one reason many women leaders are using AI to support relational leadership. One common example I hear from clients is using AI to process difficult communications or emotionally charged situations before responding. AI can help separate facts from emotion and create enough distance for a more grounded, thoughtful reply."}],"markDefs":[],"style":"normal"},{"_key":"898bb46c17ef","_type":"block","children":[{"_key":"0b8c40fb2ee30","_type":"span","marks":[],"text":"That can be incredibly useful during "},{"_key":"0b8c40fb2ee31","_type":"span","marks":["a595a674f4d6"],"text":"periods of uncertainty"},{"_key":"0b8c40fb2ee32","_type":"span","marks":[],"text":" and organizational transformation."}],"markDefs":[{"_key":"a595a674f4d6","_type":"link","href":"https://chief.com/category/leading-through-transformation"}],"style":"normal"},{"_key":"59b5070845ca","_type":"block","children":[{"_key":"ca1f0edb523a0","_type":"span","marks":[],"text":"At the same time, AI cannot replace human reflection, emotional intelligence, or coaching. It can help identify patterns, but it cannot fully see the deeper dynamics underneath a situation the way another human can."}],"markDefs":[],"style":"normal"},{"_key":"3d6711b983e6","_type":"block","children":[{"_key":"21c45ad7df2f0","_type":"span","marks":[],"text":"I often encourage clients to bring what they are learning from AI into coaching conversations so we can refine both the insights and the questions being asked. Because in many ways, leadership during change is less about having the perfect answer and more about asking better questions."}],"markDefs":[],"style":"normal"},{"_key":"1fa4492ab2a5","_type":"block","children":[{"_key":"423f88c5e6e20","_type":"span","marks":["strong"],"text":"Staying resilient during change means staying curious."}],"markDefs":[],"style":"heading4"},{"_key":"a7839b55809a","_type":"block","children":[{"_key":"f92777b7bb490","_type":"span","marks":[],"text":"AI can be powerful, but it can also be confidently wrong. Leaders need to maintain critical thinking, challenge assumptions, and push back when something does not align with their reality or values."}],"markDefs":[],"style":"normal"},{"_key":"4b1ad86b7462","_type":"block","children":[{"_key":"442aa603d5f60","_type":"span","marks":[],"text":"That practice is important beyond AI itself."}],"markDefs":[],"style":"normal"},{"_key":"c5d78e70c9c8","_type":"block","children":[{"_key":"70d2e2e7323c0","_type":"span","marks":[],"text":"One of the most effective ways to prevent burnout during periods of change is learning to clearly name what you need, communicate boundaries, and challenge expectations that are unsustainable. AI becomes an interesting mirror for this work because it forces leaders to become more intentional about what they are asking for and why."}],"markDefs":[],"style":"normal"},{"_key":"8b1bdf8d408d","_type":"block","children":[{"_key":"0bd44032d6fa0","_type":"span","marks":[],"text":"Curiosity keeps leaders creative instead of reactive. It allows teams to explore possibilities rather than collapse into fear, urgency, or sameness. If everyone relies on the same systems and same answers, diversity of thought begins to shrink and organizations lose one of their greatest strengths."}],"markDefs":[],"style":"normal"},{"_key":"1e02078eacc7","_type":"block","children":[{"_key":"694c0d775b720","_type":"span","marks":[],"text":"I encourage leaders to actively ask AI for alternative viewpoints, opposing perspectives, and oversights. Strong leadership requires the broadest awareness."}],"markDefs":[],"style":"normal"},{"_key":"ee6f9b82be50","_type":"block","children":[{"_key":"2ac5b4f6f4610","_type":"span","marks":[],"text":"We are still at the very beginning of AI’s evolution, and leaders are already feeling its impact on culture, expectations, and identity at work. In many ways, this era feels similar to the early days of the internet — exciting, disruptive, fast-moving, and uncertain."}],"markDefs":[],"style":"normal"},{"_key":"a659aa7faaa1","_type":"block","children":[{"_key":"ecd5c45f6a630","_type":"span","marks":[],"text":"The leaders who will avoid burnout in this time of transformation are the ones who can stay grounded, adaptive, curious, and connected while navigating profound change."}],"markDefs":[],"style":"normal"}]},"href":"https://chief.com/articles/tiffany-dufu-tory-burch-foundation-leadership","relatedArticles":[]}},
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