Chief Events

The Chief Suite at SXSW

The Chief Suite is opening its doors at SXSW.

For the first time, we’re bringing the magic of Chief — outside of Chief. We’re inviting executive women attending SXSW to join us March 9-10 at The Thompson Hotel for two days of inspiration, insights, and connection. Join us for a powerful lineup of speakers including:

A conversation with award-winning journalist, New York Times bestselling author, and birthFUND Founder Elaine Welteroth and Chief CEO Alison Moore
An intimate discussion with two business leaders who are truly shaping their industries — E.L.F. BEAUTY CMO Kory Marchisotto and TikTok’s Global Head of Business Marketing Sofia Hernandez.

And much more, including power breakfasts and exclusive events just for Chief Members. The Chief Suite is open to all SXSW badge holders and a full schedule is detailed below.

For Chief Members: Connect with members attending SXSW in our SXSW Community Group and meet them at The Chief Suite!

Inside the Chief Suite

Sunday, March 9

1:30 PM–2:30 PM | Leading With Influence and Impact: A Conversation With Chief and Elaine Welteroth

From her groundbreaking leadership at Teen Vogue to her latest efforts to tackle systemic maternal health inequities with birthFUND, Elaine Welteroth has built a career at the intersection of purpose, influence, and commercial success. In this conversation — moderated by Chief CEO Alison Moore — Welteroth will offer insights on reinvention, resilience, and how executives can balance professional ambition with personal fulfillment.

*Open to Chief Members attending SXSW, plus all SXSW badgeholders

4:00 PM–5:00 PM | Meet the Women Executives Defining a New Era of Leadership

Join us for an intimate conversation with exceptional women leaders who define exceptional leadership. Join us as Chief CEO Alison Moore moderates an intimate conversation with two leaders who are shaping their industries — e.l.f. Beauty CMO Kory Marchisotto, Chief Member Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships at TikTok.

*Open to Chief Members attending SXSW, plus all SXSW badgeholders

6:00 PM–8:00 PM | Chief Member Reception

A private cocktail reception for Chief Members attending SXSW.

RSVP Here *Chief Members only

Monday, March 10

9:30 AM–10:30 AM | Power Breakfast

Start your day in company with influential peers in executive leadership at our power breakfast.

RSVP Here *First half of the event is reserved for Chief Members only

10:30 AM–11:30 PM | Leading Through Pivots With Resilience

In business, the pace of change is fast and only getting faster. How can leaders manage it all?

During this panel, Chief Members who’ve mastered the art will share lessons learned while navigating personal and professional transformation. Hear from leaders behind the transformation of global brands, including Netflix, Mosaic, the BBC, and Papa John’s.

*Chief Members attending SXSW, plus all SXSW badgeholders